An advisor’s website is his or her most valuable piece of Internet real estate. First, it’s the only place on the Internet dedicated exclusively to your firm. There are no ads to distract people, no profiles or content from other financial advisors, no scrolling timelines competing for your visitor’s attention. Second, you’re an owner — you own the real estate that is your website. Everywhere else online, particularly social media, you’re a renter. Someone else owns the space. And they can change the rules on you anytime they want. Third, all roads lead to your website. Everyone has a link to their website on their business cards, in their e-mail signatures, in their newsletters, on their social media profiles, and more. We’ve trained people to check us out by checking out our website. So it only makes sense that both you and your visitors get the most out of your site.
To read the complete article from On Wall Street, click here.