Using Google Analytics To Enhance Your Web Presence

Friday, September 23 at 4 p.m. EDT

To register, visit:

Your website’s traffic doesn’t have to be a mystery. Google gives you the tools to keep track of the number of people who visit your site and how they found you.  Google Analytics even gives you a sense of what they’re looking for. We’ll guide you through the fine points of:

  • Monitoring your web traffic
  • Tailoring blog and other content to your audience
  • Figuring out what works and doesn’t work

Speaker Scott Martin has been in the Web content business since 1997, and has covered the financial industry since 1996. He writes daily for Advisors4Advisorsabout the industry and has written for Research,, Buyside, The Trust Advisor, Institutional Investor, and